Social Media Marketing. It can be an intimidating concept for some. From tweets and hashtags to boosted posts and cross-platform advertising, social media can be quite a big pill to swallow. So how do you become well-versed enough to utilize these tools?
1) Know your target market.
Knowing exactly who your business is trying to target can help you choose which social media tools are right for you. Become familiar with the demographics of those you’d like to engage with on social media.
2) Choose the right social network.
There are so many social media platforms to choose from, and it may seem overwhelming at first, but if you’ve determined who your target audience is first, it will be a lot easier to decide which platform to spend time on. While new platforms are being created all the time, there is a core group that are almost universally used:
Facebook tends to be the social media platform used most universally from millennials all the way up to baby boomers. While millennials may spend more time on Twitter, Instagram, and Snapchat, many still do check Facebook as well. Pinterest is made up of 93% women, with most of its active users being below age 40. Youtube can be a great way to get video content noticed, but most social media platforms now prefer that you upload video content directly to their site. Lastly, of course, LinkedIn is a great tool to use for B2B networking.
You want to be purposeful with the content that you are posting on your social media pages. Creating a consistent aesthetic throughout all of your posts will make you look more professional and help your followers recognize your content. This can mean a few different things.
- Color Scheme
- Photography/videography style
- Time of day/day of the week things are posted
- Type of content (video, photo, graphics, etc)
- Hashtags (where applicable – mostly twitter and Instagram)
Making things coherent, even among your varying social media pages will help with keeping your brand at your audience’s top-of-mind. If you’re on Instagram, choose a core 1-2 filters that you use on your photos. This will help your photos be more recognizable and make your page look much more clean. If you’re utilizing hashtags, be sure to pick a couple that you will always use. This can help your followers engage with you and help new customers find you. It’s also worth analyzing or researching what time of day your target market uses social media so you can post at the ideal times/days to get the most views.
4) Paid Advertising/Boosting Posts
Once you start posting to your business’s social media pages, most of these platforms will suggest some form of paid service to help get your posts out to a larger audience. Sometimes this can be intimidating. Do you really want to pay for social media? Yes. The way these social media platforms’ algorithms work, your posts probably aren’t reaching all of your followers, and there are many more people out there who need to learn about your brand! Social media advertising can be an inexpensive way to get your brand in front of more eyes.
Too Much For You?
If you feel uncomfortable spending money on a form of advertisement you are not familiar with, there are many organizations out there who can help. Here at SFSN Media, we are able to offer many services from photography/videography/graphic design to running Facebook advertisements for you. Because we are a multimedia company, we can help streamline your advertising so that your branding stays consistent throughout your print, internet, and social media ads.