The best content won’t reach your marketing goals if it doesn’t get to your target audience. By taking part in branded stories on any of the SFSN Media websites, you can ensure your branded stories reach a highly engaged local audience.
What exactly is Branded Content?
Branded content, also called native advertising, matches the unique look and feel of the chosen SFSN Media website so it fits seamlessly into the environment. Branded content is not brand-biased and focuses on informing, rather than convincing, a target audience. Sponsoring content on a SFSN Media website is one of the most successful, effective forms of native advertising.
Sponsored Stories on a SFSN Media Website
Sponsored content is typically provided and authored by the advertiser, and appears simultaneously on SFSN Media websites desktop, iPad and mobile web platforms.* These stories are clearly marked with brand logos and ‘Sponsor Story’ headers to differentiate them from general editorial content. Therefore, advertisers utilizing sponsored content not only educate and inform their target audience, they also build brand loyalty and authority.
*Native advertising options are also available in any of the SFSN Media print publications.
Benefits of Branded Content
Enjoy guaranteed, quality media placement on SFSN Media sites—native ads are undetected by ad blockers
Break through the clutter of other digital ads and gain attention by local audiences
Match both the form and function of the user experience in which sponsored content is placed
Educate, inspire, entertain or inform your audience on Sioux Falls’ top local news source
Engage in a way that adds value to the consumer relationship
Position your brand as a thought-leader and seek brand affinity
Determine what branded content is engaging users most and use this information to develop future marketing strategies
As a part of our native program, we offer a promotional plan that drives traffic to sponsored articles, ensuring they get engagement.