Content marketing works. In fact, so long as the material you produce is of extremely good quality, Content Marketing can work REALLY well.
You may or may not be familiar with the phrase Content Marketing, yet you visit content marketing sites every time you access the Internet. You’re actually viewing content marketing right now as you read this! When you visit news sites, entertainment sites or blogs like this, which offer business advice, you are visiting a site that uses content (useful information) to market itself. Content Marketing can successfully be used to market any type of business and it is unbeatable when it comes to attracting new clients, sales leads, inquiries and subscribers.
One of the many great opportunities we offer through our various products is content marketing. If you read this and believe that it would be of value to you we encourage you to contact us to find out how we can help generate quality content and leads for your business.
Briefly, here’s how Content Marketing works:
You create a website, blog, newsletter or podcast, etc. You use it to provide FREE information that has real value to your prospective clients, whilst offering them the opportunity to purchase goods, services (or both), which are closely linked to the information you give away.
For instance, on this blog I provide thousands of marketing ideas and regular, valuable, free marketing advice. People read the information, use the ideas and share what they find here with their friends. Then, some of those people see the quality of my information and decide to hire me, when they need expert marketing help.
I’ve spoken about Content Marketing with thousands of people. The most common question they ask is a version of this:
“Hang on. If I freely give all this valuable Content Marketing information away, surely people will simply do the job themselves?”
I answer by explaining that there are 3 groups of people, who will read your Content Marketing. Here they are and here is how your Content Marketing works with each group:
- The first group is small. They are what I call serial freebie seekers. These people never ever pay for professional help. They were never prospective clients, so you lose nothing.
- The second group is the largest. These people will try and do something themselves, but will hire professional help if they are not getting the results they need. They value genuine expertise.
- The third group is the smallest. These are the rare people, who value their time and also ‘get’ that by hiring an expert to do something correctly for them, it works out a lot less expensive, the results are better and things happen faster.
Here’s what that means to you:
No one in the first group was going to spend a dime with you anyway. You lost nothing by giving them free information.
Some of the people in the second group will use your information and have a go at doing the job for themselves, whilst others in the group will see that they need expert help, and some of those people will hire you.
With the third group, if you demonstrate through your Content Marketing that you truly are an expert in your field, they will hire you. They already know all about you and your work. They trust you.
Content Marketing Tip: Ignore anyone, who tells you that ANY content will do or that you can automate the process. This is not the case.
If the content someone produces is predictable, poorly thought out junk, it won’t do anything other than make them look bad.